Kate Griffin freelance journalism and editing

“Everyone’s kicked a football at some point in their lives,” Nicky Malson says. “It’s something everyone can relate to.” It’s also something a lot of people take for granted, just like a trip to the swimming pool in summer or a jog in the park or a kickabout with friends.

I’ve criticised e-consultancy.com here and here for their chillingly inaccurate view on what journalists want from a website.