Having trouble getting your copy right? Try doing it three times. Yesterday I happened to mention on Twitter that the “write three versions” trick wasn’t working for me, which prompted another writer to thank me for the idea. That’s when I remembered that – as far as I know – I invented this technique, which is why other people won’t have heard of it.
This week, Kirsty Allsopp told her daughter to have children before her fertility drops off a cliff. This was bad because a) she’s taking no steps to have these dangerous cliffs fenced in b) her daughter doesn’t exist c) she didn’t really say that to her daughter, because her daughter doesn’t exist.
Harry Dymond is a man who notices the little things and tries to fix them. Like a dripping tap, or a box left behind in a skip. Unfortunately, he’s not so good at the big things, like seeing any purpose in life after retirement, or working out why his wife is on the point of leaving him. Then things get interesting. Way too interesting.
“Never attribute to malice that which can be adequately explained by stupidity.”